shipsolo
Get started

The shipsolo blog

Playbooks on shipping, marketing and growing a portfolio of small apps.

🤖
·9 min read

How solo founders build an AI-assisted shipping workflow

Most solo founders use an AI coding agent for writing code and a separate tool for tracking what to build. The gap between the two is where momentum dies. This guide walks through building a coherent AI-assisted workflow: a ranked task board your agent can read and update, a daily trigger that keeps both in sync, and guardrails that keep you in the driver's seat without babysitting every line.

AIautomationindie hacker
🗓️
·8 min read

The 20-minute weekly review system for solo founders

Without a weekly reset, solo founders drift: they ship the wrong things, lose track of milestones, and arrive at Friday wondering where the week went. A 20-minute weekly review fixes all three, and this article shows you exactly how to run it.

productivityhabitssolo founder
🌙
·9 min read

How to ship side projects with a full-time job

The graveyard of side projects isn't full of bad ideas; it's full of good ideas attacked with a full-timer's playbook and a part-timer's calendar. Here's how to actually ship around a day job: box your time, pick tasks by impact-per-minute, let email carry the habit, and plan a week you can repeat for a year.

side projectproductivitytime management
🎯
·9 min read

Impact per minute: the only prioritization framework a solo founder needs

When you're the whole company, every prioritization framework built for teams quietly lies to you. Urgent-vs-important assumes someone else handles the important-but-slow work; you have no someone else. The honest question is simpler: of everything you could do, which task buys the most progress per minute? Here's how to score it, rank it, and stop debating your own backlog.

prioritizationproductivitysolo founder
📈
·10 min read

A 30-day marketing plan for indie hackers who hate marketing

Most indie hackers don't fail at building; they fail at telling anyone. This 30-day plan turns marketing into what you're already good at: small, concrete tasks, done daily. Twenty minutes a day, four channels, week-by-week structure, and a way to keep shipping code at the same time.

marketingindie hackergrowth
🧩
·11 min read

Micro-SaaS in 2026: the solo founder's field guide

You don't need venture capital or a co-founder to build a software business in 2026. You need a small product that solves one painful problem for a narrow audience, priced at a few euros a month. This field guide covers what actually counts as micro-SaaS, niche selection, small pricing, portfolio thinking, and the real milestones on the road to 10k MRR.

micro-saassolo founderrevenue
⚖️
·10 min read

Trello, Notion, Jira: why they fail solo founders (and what to use instead)

Trello boards go stale, Notion becomes a second job, and Jira makes you run ceremonies for a team of one. The problem isn't discipline, it's that these tools assume a team. Here's what a solo founder actually needs from a project manager, and how to pick one.

toolscomparisonsolo founder
✅
·9 min read

The one-task-a-day method: how solo founders ship consistently

You don't need a heroic weekend to move your product forward. You need one meaningful task, finished, every day. Here's the psychology behind tiny consistent shipping, how to pick the right task by impact-per-minute, and how to make the habit run on autopilot.

productivityhabitsshipping
📣
·10 min read

Build in public in 2026: a practical guide for solo founders

Building in public turns the work you're already doing into distribution, accountability, and a feedback loop. But in 2026 the bar is higher: audiences are tired of fake transparency and AI-generated noise. This guide covers what to share, what to keep private, a sustainable cadence, and the traps to avoid.

build in publicmarketingsolo founder
🔍
·10 min read

How to validate a SaaS idea as a solo founder (before you build it)

As a solo founder, your scarcest resource is time. Validation is how you avoid spending months building something nobody wants. Here are the cheap, fast methods that actually work — and the signals that tell you to go or stop.

validationsolo founderproduct
🏷️
·10 min read

How to price your SaaS as a solo founder

Pricing is the highest-leverage lever you have, and it's the one solo founders get most wrong. This is how to price on value, structure a couple of clean tiers, bill annually, and raise prices without fear.

pricingsaasrevenue
🔥
·9 min read

How to beat solo founder burnout (without quitting)

Burnout rarely announces itself — it creeps in through isolation, blurred boundaries, and a scoreboard you can't move. Here's how to spot it early, recover if you're already there, and build a solo founder pace that lasts.

burnoutsustainabilitysolo founder
🗂️
·9 min read

How to manage a portfolio of side projects without dropping the ball

The appeal of a portfolio is optionality; the trap is that everything moves slowly and something quietly dies. Here's how to manage a portfolio of side projects with limited work-in-progress, a weekly review, and one shared system so nothing rots.

portfolioproductivityfocus
🚀
·11 min read

The indie app launch checklist: how to launch a solo product

A launch isn't a day, it's a process. Here's the full indie app launch checklist — positioning, landing page, analytics, launch-day sequencing, and the follow-up that actually retains users — kept light enough for one person to run.

launchmarketingchecklist
🤖
·9 min read

How solo founders use AI to ship faster (without losing the plot)

AI can compress hours of solo-founder grind into minutes — coding help, first-draft copy, turning a codebase into a task list. But only if you treat it as a fast intern who proposes, not decides. Here's how to use AI to ship faster without shipping generic slop.

AIproductivitytools
🍜
·10 min read

From side project to ramen profitable: a solo founder roadmap

Ramen profitable means your project covers your basic living costs. It's the most important early milestone a solo founder can chase, and it's closer than you think. Here's the roadmap: first user, first customer, first ten, then ramen.

revenuegrowthramen profitable
🧭
·11 min read

SEO, AEO and GEO: the 2026 playbook for indie apps

Search now has three surfaces: classic results, AI answers, and generative engines. Here's how a solo founder wins all three, one small task at a time.

SEOAEOGEOmarketing
💳
·9 min read

How to get your first 10 paying customers as a solo founder

Your first ten customers don't come from a viral launch. They come from ten conversations. Here's the exact playbook.

growthsalessolo founder
⏱️
·8 min read

The 20-minute marketing habit for portfolio founders

When you run a portfolio of apps, marketing loses to shipping every time. The fix isn't more hours — it's a 20-minute habit and a way to always know the next right task.

marketingproductivityportfolio